About

Tale is a community-driven pet wellness brand founded by the influential Joey Graceffa, who is dedicated to rescuing and rehabilitating animals. The brand is built on translating Joey's expertise and passion into products for pets (& a few for their humans, too) that embody holistic care. Tale supports a full range of pet wellness essentials from shampoo, conditioner, supplements, accessories+ more.

Our products are designed to empower each pet's unique journey- whether that's nurturing the needs of a rescue, or elevating the everyday adventure. Tale unleashes the full potential of every pet, no matter their story.

Our Mission

Tale is built on a commitment to delivering unmatched care, strengthened by a passionate community of pet lovers. We go beyond the basics, creating products that support pets at every stage - from rescue, recovery to living their best lives. Beyond a brand, we're a bold movement driving connection and support to give pets their best chapter yet.
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